# Brian McCreadie: creative strategist for paid social and DTC brands > Text version of https://brianmccreadie.com. Book a 30-minute discovery call: https://brianmccreadie.com/book. Email: brian@brianmccreadie.com EST. 2015 · 10 YRS EXPERIENCE · TOP 10 FREELANCER · THE STARTERS · $100M+ AD SPEND # CREATIVE STRATEGIST 🧠 Human taste · 10 yrs paid social # & AI MARKETER 🤖 Machine scale · 100s of ads / month I'm Brian, a creative strategist who implements AI across the entire marketing workflow. 10 years in paid social, $100M+ managed, and a toolkit of custom AI systems that ship winning ads at a volume humans alone can't match. [LET'S TALK ▸](https://brianmccreadie.com/book) [VIEW THE WORK](https://brianmccreadie.com/#work) or email [brian@brianmccreadie.com](mailto:brian@brianmccreadie.com) 01 · The Work ## ADS THAT STOP THE SCROLL Every ad here was designed, edited, produced and strategized by me for DTC brands spending up to $2.7M/month. DESIGNED, EDITED & PRODUCED. HUMAN TASTE, AI SCALE Formats Static · Video · UGC · Motion Built with AI pipeline + human strategy Proven on Meta & TikTok, $100M+ spend 02 · Case Study ## PROOF OVER PROMISES What actually happened when a brand ran on my strategy + AI systems. SUBSCRIPTION DTC · META · WITH OPASCOPE · ✓ Real results ### $620K → $2.7MM MONTHLY, SCALED THROUGH CREATIVE When I joined the boutique agency Opascope, their largest client, a monthly subscription product, was spending $620K a month on Meta. Ninety days later the account was at $2.7MM, scaled almost entirely through ad creative. The engine was the playbook system I've written over years of buying and strategy: scaling an account across three dimensions I call width, depth, and weight, powered by AI tooling for research, briefs, and ad production, with my strategy overseeing every output. And those numbers undersell it: they exclude subscription LTV and the scale the Meta creative unlocked inside the brand's Google account. [READ THE PLAYBOOK](https://brianmccreadie.com/playbooks/box-scaling) · [▶ WATCH THE BREAKDOWN](https://brianmccreadie.com/playbooks/scaling-video) $2.7MM Monthly Meta spend up from $620K 90 Days to scale ≈4× spend, creative-led 03 · Skills ## THE SKILL SET Creative Strategy 96/100 10 yrs · agencies + DTC brands AI Implementation 94/100 custom pipelines end-to-end Paid Social 95/100 $100M+ managed on Meta & TikTok Briefs & Copywriting 91/100 designer, editor & UGC briefs AI Image / Video Gen 92/100 trained on brand + past winners Video Editing 87/100 performance-first edits Design 85/100 static ads & brand systems Vibe-Coding Tools 90/100 17+ shipped internal tools 04 · The Stack ## THE AI STACK Tools I've battle-tested in real ad accounts, not just played with. Filter the inventory; the pips show how deep each one sits in my workflow. ### Claude DAILY DRIVER Strategy co-pilot, briefs & the brain behind my tool platform ### ChatGPT DAILY DRIVER Research, concepting & customer-language mining ### OpenClaw IN ROTATION Always-on personal agent running recurring ops & alerts ### GrokBot IN ROTATION Real-time trend mining & cultural pulse checks ### Midjourney DAILY DRIVER Stylized ad imagery & art-direction exploration ### Nano Banana 2 DAILY DRIVER Product-true image ads & fast 4K iteration ### Images 2.0 IN ROTATION Text-heavy statics, UI mockups & layout-accurate ads ### Flux IN ROTATION Photoreal generation with tight brand control ### Enhancor FIELD TESTED Realism pass that de-AIs skin & texture ### Seedance 2.5 IN ROTATION Cinematic AI video & product-in-motion shots ### Veo IN ROTATION High-fidelity AI B-roll from script references ### Kling IN ROTATION Product motion & B-roll generation ### Higgsfield IN ROTATION Motion control & character video pipelines ### Runway IN ROTATION Video generation & editing-adjacent VFX ### Sora FIELD TESTED Concept film experiments & big-swing visuals ### CapCut DAILY DRIVER Fast social-first edits, captions & trends ### ElevenLabs IN ROTATION Voiceover for AI-assisted video ads ### Suno IN ROTATION Custom music beds & jingles for ads ### Adobe Podcast Enhance IN ROTATION Cleans VO & interview audio to studio grade ### Kits FIELD TESTED AI voice conversion & cloning experiments ### ArcAds IN ROTATION AI actors for UGC-style ad testing at volume ### HeyGen FIELD TESTED AI talking-head & multilingual ad variants ### Claude Code DAILY DRIVER Agentic coding. It built the site you're looking at ### Claude Design IN ROTATION AI design canvas for layouts, decks & mockups ### Cursor IN ROTATION AI pair-programming for bigger tool builds ### Vercel DAILY DRIVER Ships this site & every tool I build ### Supabase IN ROTATION Auth & data behind my custom tools 27 tools and counting. The tools change monthly. The skill is knowing which one fits which job, and wiring them into a system that ships. 05 · Playbooks ## THE PLAYBOOKS My creative strategy frameworks, written down and free to read. Battle-tested at $1M+/month in spend. [Box Scaling · What scaling an ad account actually looks like, tactically. · Read the playbook →](https://brianmccreadie.com/playbooks/box-scaling) [Psychology · The mental models behind ads that change behavior. · Read the playbook →](https://brianmccreadie.com/playbooks/psychology) [Interesting Ad · How to make ads people actually want to watch. · Read the playbook →](https://brianmccreadie.com/playbooks/interesting-ad) [Building Trust · Turning skeptical scrollers into believers. · Read the playbook →](https://brianmccreadie.com/playbooks/building-trust) [Pitfalls · The mistakes that quietly kill ad accounts. · Read the playbook →](https://brianmccreadie.com/playbooks/pitfalls) 06 · About ## THE HUMAN IN THE LOOP BRIAN McCREADIE Creative Strategist & AI Marketer I'm a creative strategist first, an AI builder second, and that order matters. Generic AI tools are built by developers guessing what marketers need. Mine are built from ten years in the weeds of what actually drives performance. A background in video editing, design, scriptwriting, and photography feeds all of it, and the work has made me a Top 10 freelancer with The Starters and a USA finalist in a world-renowned Cannes Lions competition. Every system I ship is trained on the specifics: your customer research, your brand guidelines, your past winners, and my own creative frameworks. Then I stay in the loop: strategy and taste take every output across the finish line. That combination is how I scaled my biggest client's Meta account from $620K to $2.7MM in monthly spend in 90 days, almost entirely through ad creative. I came up through every seat at the table: buying media at Maxus, selling it at Hulu, then running paid social hands-on at FCB and Sonova. Somewhere in those trenches it became obvious that creative is the biggest lever in the account, and that is where I have lived ever since. Today the focus is creative strategy and the AI systems that let it run at scale. The path - Direct media buying · Maxus - Publisher sales · Hulu - Paid social buying · FCB · Sonova - Creative strategy · Sonova · Freelance · Today · ● focus today - AI implementation · Freelance · Today · ● focus today Categories Health & wellness · Subscription DTC · Tech · Supplements · Protein bars · Toys · Entertainment · Lead gen Clients & employers Hulu · Universal Pictures · Sonova · AudioNova · Sennheiser · Sanofi Genzyme · Stars+Honey · Aroma360 · Hotel Collection · SmartTools · BACtrack · Hey Curio · CenturyLink · Chamberlain Group · Blue Bunny · Broadway in Chicago · The Tapping Solution · Mama Supps · PetPax Co · Alpaca · SocialTable · Opascope 07 · Off the Clock ## OFF THE CLOCK, STILL CREATING Photography, film, and my own viral content: the side interests that keep my creative instincts sharper than any dashboard could. Professional Photography I ran a professional photography studio in Chicago: headshots, portraits, and brand work. Composition, light, and what makes a frame worth stopping for: that trained eye now goes into every ad I ship. 08 · Contact ## READY WHEN YOU ARE If you're looking for someone who actually implements AI in marketing, not just talks about it, I'd love to connect. Strategy, systems, and the volume modern platforms demand. [BOOK A CALL ▸](https://brianmccreadie.com/book) [EMAIL ME](mailto:brian@brianmccreadie.com) THE NEWSLETTER Modern creative strategy resources, AI workflow breakdowns, and high-performing ad teardowns, delivered weekly-ish.