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Meet Your One-Person Paid Social Team.
Along the way I pivoted from being a narrowly focused media buyer into someone who can dish out expert creative strategy, build ads, execute the campaigns in platform, and report on learnings.
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10+ Years of Experience
in Performance Ads.
Experience Managing
$600k+ in Monthly Ad Spend
150k Leads & $7.1MM
Revenue Generated in 2024
Done-For-You Performance Ads.
From creative strategy and scriptwriting to filming, editing, and post-production, I'll handle the entire creative process so you can focus on other aspects of growing your business.
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Creative Strategy
The best-performing ad creative often isn’t "creative. It's inspired by past performance, platform behaviors & audience insights. I build creative rooted patterns and truths revealed through research.
Production
I’ve built a production pipeline with top-tier content creators to deliver authentic, high-quality video ads. I also create scroll-stopping image ads to round out campaigns and drive performance.
Editing
Fast turnarounds by myself or my contractor team that edits with paid social best practices in mind. All clips come with full ownership rights and can be added to your internal library.
Creative Iteration
I’ll set up a continuous flywheel of testing, learning, and improving to keep your creative fresh and performing. Each round of ads builds on what is working, so results get better over time.
Media Strategy & Platform Management.
I handle both creative strategy and media buying, so there’s no disconnect between what’s made and how it performs. It’s a tighter loop that leads to smarter tests, faster pivots, and better results.
Campaign Management
I'll build, launch, and manage campaigns following modern best practices with clean structure and tracking.
Testing & Reporting
I'll run structured creative tests so every decision is backed by data. We’re always learning, refining, and improving results.
Best Practices
I'll stay on top of the latest platform updates, ad formats, and policies across Meta and TikTok so we're ahead of the curve.
Ad Hoc Photo &
Video Production.
Need fresh assets fast? I offer flexible photo and video production support to fill content gaps with high-product value assets — no long timelines or heavy lift required.
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My other projects.
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TryTheseAds.com is an ad inspiration tool for performance marketers, offering a curated collection of ad frameworks that are popular on Meta and TikTok.
CreativePilot creates performance ads for DTC brands, using top-performing frameworks to capture attention, retain attention, and drive performance.
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About me.
👋 Hi, my name is Brian McCreadie and I have managed $150MM+ dollars in ad spend, generated 250k+ leads in 2024 alone, have 10 years of experience running paid ads on Meta, Instagram, TikTok & most other platforms. I've worked for both startups and large brands like Hulu, Sennheiser & Universal Pictures.
Along the way I pivoted from being a narrowly focused media buyer into someone who can dish out creative strategy, build ads, execute the campaigns in platform, and report on learnings.
A one person paid ads team!
Resourceful generalists who lean into the latest AI-powered tools are capable of providing massive value (and cost-savings) to brands who have realized that the old way of doing things are now ineffective.
Most of these are startups, but more mature brands are starting to explore this concept and I'd bet big that it's not going away.
I put this into practice while working in start-up environments, through freelancing, and through my 1-person performance ads agency which I'm currently building out. I've spent a lot of time exploring the latest platforms and building my own tools and processes, and I'm sharing everything that has helped me on my YouTube channel, blog and newsletter.
I also offer consulting, auditing, training and coaching for brands and marketers who are looking for 1:1 help that is custom to your specific challenges.
Thanks for checking out my stuff, and reach out if you need anything! 🫡
If you love reading, you’ll love mailbox.
New on the block
A regular section for debut novels to help you discover new voices and expand your reading horizons.
Love to hate
That book you couldn't stop hate-reading? We have a space to talk about that. Come vent in our judgement-free zone.
Challenge yourself
If you love a little healthy competition, pick up one of our reading challenges and get ready to race.
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A dedicated spoiler-heavy space where you get to talk about your favorite books as much as you want.
So, what ads are you testing next?