GOV+ · SmartTools · Aroma360
AI Image Ads
Statics that stop the scroll and say one thing fast.
Product-true, on-brand concepts at volume, built from what already converts for the brand and checked against its rules.
EST. 2015 · 10 YRS · $100M+ AD SPENDTOP 10 FREELANCER
EST. 2015 · 10 YRS EXPERIENCETOP 10 FREELANCER · THE STARTERS$100M+ AD SPENDCREATIVE
STRATEGIST
& AI
MARKETER
New · Meet my AI twin0:29
AI presenter · my voice, my script, my pipeline
I'm Brian, a creative strategist who implements AI across the entire marketing workflow. 10 years in paid social, $100M+ managed, and a toolkit of custom AI systems that ship winning ads at a volume humans alone can't match.
or email brian@brianmccreadie.com
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Ad work for brands like
01 · The Work
ADS THAT STOP THE SCROLL
Every ad here was designed, edited, produced and strategized by me for DTC brands spending up to $2.7M/month.
DESIGNED, EDITED
& PRODUCED.
HUMAN TASTE, AI SCALE
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9:41THE FEED▮▮▮
The Feedloading ads▮
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Formats
Static · Video · UGC · Motion
Built with
AI pipeline + human strategy
Proven on
Meta & TikTok, $100M+ spend
02 · Case Study
PROOF OVER PROMISES
What actually happened when a brand ran on my strategy + AI systems.
SUBSCRIPTION DTC · META · WITH OPASCOPE✓ Real results
$620K → $2.7MM MONTHLY,
SCALED THROUGH CREATIVE
When I joined the boutique agency Opascope, their largest client, a monthly subscription product, was spending $620K a month on Meta. Ninety days later the account was at $2.7MM, scaled almost entirely through ad creative.
The engine was the playbook system I've written over years of buying and strategy: scaling an account across three dimensions I call width, depth, and weight, powered by AI tooling for research, briefs, and ad production, with my strategy overseeing every output.
And those numbers undersell it: they exclude subscription LTV and the scale the Meta creative unlocked inside the brand's Google account.
$2.7MM
Monthly Meta spend
up from $620K
90
Days to scale
≈4× spend, creative-led
03 · The Systems
WHAT I BUILD WITH AI
Not demos. Ads running in real accounts, made by one agent and approved by a human.
Renaissance Data Lab
AI UGC Ads
The right on-camera host for every script.
Natural delivery, cut with AI editing, motion graphics, captions and B-roll that keep people watching.
GOV+
AI Animated Ads
Yarn, clay and felt worlds that stop the scroll.
A locked character and style bible keeps every shot on model, from the first frame to the end card.
⇆
Remake of a winning ad
AI Enhanced Video
Give a proven ad a bigger look, without touching what works.
Same actor, performance, cut and audio, moved into richer locations shot by shot. Drag to compare.
Powered by
One custom agent, built on a decade of what works
Every ad above came out of the same agent. It runs on my playbooks, built over 10 years and $100M+ in managed ad spend, and it learns from every job: what clients approved, what they changed, and which models held up.
- Thinks like a strategistPersona, awareness stage and a named hook framework before a single frame is made.
- Locks the lookA character, product and style bible keeps every shot on brand and on model.
- Picks the right model per shotImage, video, voice and lip sync models, chosen for the job and re-checked as new ones ship.
- Checks its own workCompliance against each client's rules, lip sync measured in milliseconds, AI-made work labelled.
- Stops for human tasteSix approval gates: brief, script, look, keyframes, takes and final. I sign off on each.
- Closes the loopDelivers to a client review studio and reads results back from the live ad account.
briefpersona: ops-minded owner · stage: problem aware
hooks3 options · Schwartz + Makepeace bullet
looklocked · new host, podcast studio
takelip sync −17 / +8 ms ✓
checkcompliance: pass · AI label on
gate 6waiting on Brian
Free tool from the same kit: Ad Resizer →
AI-made work is labelled as AI in every ad I ship. Want this agent working on your ads?
Book a call04 · Playbooks
THE PLAYBOOKS
My creative strategy frameworks, written down and free to read. Battle-tested at $1M+/month in spend.
05 · About
THE HUMAN IN THE LOOP
BRIAN McCREADIE
Creative Strategist & AI Marketer
I'm a creative strategist first, an AI builder second, and that order matters. Generic AI tools are built by developers guessing what marketers need. Mine are built from ten years in the weeds of what actually drives performance.
A background in video editing, design, scriptwriting, and photography feeds all of it, and the work has made me a Top 10 freelancer with The Starters and a USA finalist in a world-renowned Cannes Lions competition.
Every system I ship is trained on the specifics: your customer research, your brand guidelines, your past winners, and my own creative frameworks. Then I stay in the loop: strategy and taste take every output across the finish line.
That combination is how I scaled my biggest client's Meta account from $620K to $2.7MM in monthly spend in 90 days, almost entirely through ad creative.
I came up through every seat at the table: buying media at Maxus, selling it at Hulu, then running paid social hands-on at FCB and Sonova. Somewhere in those trenches it became obvious that creative is the biggest lever in the account, and that is where I have lived ever since. Today the focus is creative strategy and the AI systems that let it run at scale.
The path
Direct media buying
Maxus
Publisher sales
Hulu
Paid social buying
FCB · Sonova
Creative strategy
Sonova · Freelance · Today
● focus today
AI implementation
Freelance · Today
● focus today
Categories
Health & wellnessSubscription DTCTechSupplementsProtein barsToysEntertainmentLead gen
Clients & employers
HuluUniversal PicturesSonovaAudioNovaSennheiserSanofi GenzymeStars+HoneyAroma360Hotel CollectionSmartToolsBACtrackHey CurioCenturyLinkChamberlain GroupBlue BunnyBroadway in ChicagoThe Tapping SolutionMama SuppsPetPax CoAlpacaSocialTableOpascope
06 · Off the Clock
OFF THE CLOCK, STILL CREATING
Photography, film, and my own viral content: the side interests that keep my creative instincts sharper than any dashboard could.
● REC
The studio: come through
← Drag the strip · click a frame to enlarge →
Professional Photography
I ran a professional photography studio in Chicago: headshots, portraits, and brand work. Composition, light, and what makes a frame worth stopping for: that trained eye now goes into every ad I ship.
07 · Contact
READY WHEN
YOU ARE
If you're looking for someone who actually implements AI in marketing, not just talks about it, I'd love to connect. Strategy, systems, and the volume modern platforms demand.
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