CREATIVE
STRATEGIST
& AI
MARKETER
I'm Brian — a creative strategist who implements AI across the entire marketing workflow. 10 years in paid social, $100M+ managed, and a toolkit of custom AI systems that ship winning ads at a volume humans alone can't match.
or email brian@brianmccreadie.com
ADS THAT STOP THE SCROLL
Don't take my word for it — scroll the feed yourself. Every ad here was designed, edited, or produced with my AI pipeline for DTC brands spending up to $1M+/month.
DESIGNED, EDITED
& PRODUCED —
HUMAN TASTE, AI SCALE
This feed actually scrolls — drag the phone, use your scroll wheel, swipe, or tap ↑↓.
Edited by me · tap the video for sound
swipe the screen · tap the ❤ · tap for sound
Formats
Static · Video · UGC · Motion
Built with
AI pipeline + human strategy
Proven on
Meta & TikTok, $100M+ spend
❤️ ads you like — I count them. Somewhere, a CTR improves.
PROOF OVER PROMISES
What actually happened when a brand ran on my strategy + AI systems.
$620K → $2.6MM MONTHLY,
SCALED THROUGH CREATIVE
When I joined the boutique agency Opascope, their largest client — a monthly subscription product — was spending $620K a month on Meta. Ninety days later the account was at $2.6MM, scaled almost entirely through ad creative.
The engine was the playbook system I've written over years of buying and strategy: scaling an account across three dimensions I call width, depth, and weight — powered by AI tooling for research, briefs, and ad production, with my strategy overseeing every output.
And those numbers undersell it: they exclude subscription LTV and the scale the Meta creative unlocked inside the brand's Google account.
$0.0MM
Monthly Meta spend
up from $620K
0
Days to scale
≈4× spend, creative-led
0
Brands
run with my creative team
THE SKILL SET
Tap or hover a bar for the detail — a decade of shipping, quantified.
Creative Strategy
96/100
10 yrs · agencies + DTC brands
AI Implementation
94/100
custom pipelines end-to-end
Paid Social
95/100
$100M+ managed on Meta & TikTok
Briefs & Copywriting
91/100
designer, editor & UGC briefs
AI Image / Video Gen
92/100
trained on brand + past winners
Video Editing
87/100
performance-first edits
Design
85/100
static ads & brand systems
Vibe-Coding Tools
90/100
17+ shipped internal tools
THE AI STACK
Tools I've battle-tested in real ad accounts — not just played with. Filter the inventory; the pips show how deep each one sits in my workflow.
Claude
DAILY DRIVER
Strategy co-pilot, briefs & the brain behind my tool platform
ChatGPT
DAILY DRIVER
Research, concepting & customer-language mining
OpenClaw
IN ROTATION
Always-on personal agent running recurring ops & alerts
GrokBot
IN ROTATION
Real-time trend mining & cultural pulse checks
Midjourney
DAILY DRIVER
Stylized ad imagery & art-direction exploration
Nano Banana 2
DAILY DRIVER
Product-true image ads & fast 4K iteration
Images 2.0
IN ROTATION
Text-heavy statics, UI mockups & layout-accurate ads
Flux
IN ROTATION
Photoreal generation with tight brand control
Enhancor
FIELD TESTED
Realism pass that de-AIs skin & texture
Seedance 2.5
IN ROTATION
Cinematic AI video & product-in-motion shots
Veo
IN ROTATION
High-fidelity AI B-roll from script references
Kling
IN ROTATION
Product motion & B-roll generation
Higgsfield
IN ROTATION
Motion control & character video pipelines
Runway
IN ROTATION
Video generation & editing-adjacent VFX
Sora
FIELD TESTED
Concept film experiments & big-swing visuals
CapCut
DAILY DRIVER
Fast social-first edits, captions & trends
ElevenLabs
IN ROTATION
Voiceover for AI-assisted video ads
Suno
IN ROTATION
Custom music beds & jingles for ads
Adobe Podcast Enhance
IN ROTATION
Cleans VO & interview audio to studio grade
Kits
FIELD TESTED
AI voice conversion & cloning experiments
ArcAds
IN ROTATION
AI actors for UGC-style ad testing at volume
HeyGen
FIELD TESTED
AI talking-head & multilingual ad variants
Claude Code
DAILY DRIVER
Agentic coding — it built the site you're looking at
Claude Design
IN ROTATION
AI design canvas for layouts, decks & mockups
Cursor
IN ROTATION
AI pair-programming for bigger tool builds
Vercel
DAILY DRIVER
Ships this site & every tool I build
Supabase
IN ROTATION
Auth & data behind my custom tools
27 tools and counting. The tools change monthly — the skill is knowing which one fits which job, and wiring them into a system that ships.
THE PLAYBOOKS
My creative strategy frameworks, written down and free to read — battle-tested at $1M+/month in spend.
THE HUMAN IN THE LOOP
BRIAN McCREADIE
Creative Strategist & AI Marketer
I'm a creative strategist first, an AI builder second — and that order matters. Generic AI tools are built by developers guessing what marketers need. Mine are built from ten years in the weeds of what actually drives performance.
A background in video editing, design, scriptwriting, and photography feeds all of it — and the work has made me a Top 20 freelancer with The Starters and a USA finalist in a world-renowned Cannes Lions competition.
Every system I ship is trained on the specifics: your customer research, your brand guidelines, your past winners, and my own creative frameworks. Then I stay in the loop — strategy and taste take every output across the finish line.
That combination is how I scaled my biggest client's Meta account from $620K to $2.6MM in monthly spend — in 90 days, almost entirely through ad creative.
I came up through every seat at the table — buying media at Maxus, selling it at Hulu, then running paid social hands-on at FCB and Sonova. Somewhere in those trenches it became obvious that creative is the biggest lever in the account, and that is where I have lived ever since. Today the focus is creative strategy and the AI systems that let it run at scale.
The path
Direct media buying
Maxus
Publisher sales
Hulu
Paid social buying
FCB · Sonova
Creative strategy
Sonova · Freelance · Today
● focus today
AI implementation
Sonova · Today
● focus today
Categories
Clients & employers
OFF THE CLOCK, STILL CREATING
Photography, film, and my own viral content — the side interests that keep my creative instincts sharper than any dashboard could.
The studio — come through
← Drag the strip · click a frame to enlarge →
I ran a professional photography studio in Chicago — headshots, portraits, and brand work. Composition, light, and what makes a frame worth stopping for: that trained eye now goes into every ad I ship.
08 — Contact
READY WHEN
YOU ARE
If you're looking for someone who actually implements AI in marketing — not just talks about it — I'd love to connect. Strategy, systems, and the volume modern platforms demand.
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