EST. 2015 · 10 YRS · $50M+ AD SPENDTOP 10 FREELANCER
EST. 2015 · 10 YRS EXPERIENCETOP 10 FREELANCER · THE STARTERS$50M+ AD SPENDCREATIVE
STRATEGIST
& AI
MARKETER
This video is 100% AI. Could you tell?
I'm Brian, a creative strategist who implements AI across the entire marketing workflow. 10 years in paid social, $50M+ managed, and a toolkit of custom AI systems that ship winning ads at a volume humans alone can't match.
or email brian@brianmccreadie.com
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Ad work for brands like
01 · The Work
ADS THAT STOP THE SCROLL
Every ad here was designed, edited, produced and strategized by me for DTC brands spending up to $2.7M/month.
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Hover to play · click to watch with sound
02 · Case Study
RECENT RESULTS
What actually happened when a brand ran on my strategy + AI systems.
✓ Real resultsSubscription DTC · Meta
$620K → $2.7MM
a month, in 90 days
A monthly subscription brand was spending $620K a month on Meta when I joined. Ninety days later it was at $2.7MM, scaled almost entirely through ad creative: my playbook for scaling across width, depth and weight, with AI doing the research, briefs and production under my strategy.
The numbers undersell it: they leave out subscription LTV and the lift the Meta creative gave the brand's Google account.
Monthly Meta spend
$620K
+335%
$2.7MM
Day 090 daysDay 90
The creative that did it
A few of the hundreds of ads this account ran in those 90 days, all strategized, generated, edited or designed by me.
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03 · The Systems
WHAT I BUILD WITH AI
I built and trained my own agent, connected it to both custom and third-party tools, and set it up to improve with every job.
Agent · working
brief persona: ops-minded owner · stage: problem aware
Meet my agent
Trained to make ads like I do
Meet Bonnie, the custom AI agent behind every ad on this page. I trained it on how I make ads, built over 10 years and $50M+ in managed ad spend. It stops for my sign-off at six gates, from brief to final.
How it learned taste
- My playbooks10 years of creative strategy: hooks, scripts, psychology, trust.
- Winning adsEvery new concept starts from what already converts.
- Thousands of inspiration adsTagged by framework, look and hook. That library is its taste.
- FeedbackEvery approval, change and pinned client note sharpens the next round.
- SkillsWorkflows for each job: clone a winner, script, lock a look, ship.
- ConnectorsAd libraries, ad accounts and analytics for research and insights.
What it makes
AI UGC Ads
AI Animated Ads
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AI Enhanced Video
And the tools behind them
Custom tools managed by my agent
My agent and every ad it makes are supported by custom software I built to run the daily work: research, briefs and client review in one studio, with my agent plugged into every screen. Your team clicks, my agent does the legwork, and everything it learns feeds the next round of ads.
studio / library
Research
Inspiration Library
Every winning ad, sorted by how it was made.
A steady intake of top ads, watched and tagged by AI by framework, look and hook, with a mood board per client that my agent reads as its brief.
studio / brief
Production
Creator Briefs
Briefs creators actually read.
Scripts, hooks, shot lists and inspiration on one clean share link. My agent drafts it, I tighten it, creators tick boxes as they film.
studio / review
Delivery
Delivery Review Links
Client feedback that goes straight back to work.
Clients approve, ask for changes or pin a note to the exact spot. Every comment lands in my agent's queue as the next fix.
Want this agent working on your ads?
Book a call04 · Playbooks
THE PLAYBOOKS
My creative strategy frameworks, written down and free to read.
Believe it or not, I didn't write these using AI!
05 · About
THE HUMAN IN THE LOOP
BRIAN McCREADIE
Creative Strategist & AI Marketer
“I'm a creative strategist first, an AI builder second.”
And that order matters. Generic AI tools are built by developers guessing what marketers need. Mine come from ten years in the weeds of what actually drives performance, trained on your research, your brand and your past winners, with my taste on every output before it ships.
Video editingDesignScriptwritingPhotography
Every seat at the table
- Direct media buyingMaxus
- Publisher salesHulu
- Paid social buyingFCB · Sonova
- Creative strategySonova · Freelance● today
- AI ad creativeFreelance● today
CategoriesHealth & wellness · Subscription DTC · Tech · Supplements · Protein bars · Toys · Entertainment · Lead gen · B2B
Also worked withStars+Honey · Aroma360 · Hotel Collection · SmartTools · BACtrack · Hey Curio
06 · Off the Clock
OFF THE CLOCK, STILL CREATING
I've been into photography, film and making content since I was a kid. Every side project since has sharpened my instincts and made me a more well-rounded creative strategist.
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The studio: come through
← Drag the strip · click a frame to enlarge →
Professional Photography
I ran a professional photography studio in Chicago: headshots, portraits, and brand work. Composition, light, and what makes a frame worth stopping for: that trained eye now goes into every ad I ship.
07 · Contact
READY WHEN
YOU ARE
If you're looking for someone who actually implements AI in marketing, not just talks about it, I'd love to connect. Strategy, systems, and the volume modern platforms demand.
Unlock an easter egg: ↑↑↓↓←→←→BM